8 March

Usability Research Template

I wanted to share my research template that I use to help communicate with my team what our research goals are. Hope it can help you as well. Research Objective: This is a focused objective stating what you hope to learn from this study and how to measure it. It can be as simple as access […]

8 March

UX Hypothesis Format

There are plenty of great UX Hypothesis formats out there. They helped me get started in using them and I am a huge advocate in making them part of your design process. This is a format I came up with after using them that has worked great for me. Customer Hypothesis For [this type of […]

12 February

Insight into Smartwatches: Pain Points and Usage

Curious about smartwatches, I decided to do some design research and asked what people liked or didn’t like about their smartwatch. I got some pretty powerful statements: “I personally like it, but it didn’t change my life like getting a smart phone.” “I don’t know about a watch that needs recharging every other day…or the […]

31 July

A Few Other Benefits to Personas

(Image Credit: Gemma MacNaught) Personas can be a great tool to make sure your product and company is user-centered. These fictitious characters are created from data gathered while observing real customers. They are used to help teams grasp who the user is they are designing or developing for so the product is more focused. However, personas shouldn’t just be […]

11 November

Reframing the Tire

Reframing the Tire

The goal of this study was to change the way people think about a commodity product, the tire. We had to create a proprietary branded product that would generate higher margins using a fictitious company’s new technology of colored rubber for tires.

7 January

Observation Exercise

Observation Exercise

While learning contextual research and ethnography, our first lesson was on seeing the big picture. One of our assignments was to learn to observe. We were tasked with being a Fly on the Wall and documenting everything we saw. Here are a few screenshots of my observation exercise at a local SBUX.