I wanted to share my research template that I use to help communicate with my team what our research goals are. Hope it can help you as well. Research Objective: This...
08Mar 2018
I wanted to share my research template that I use to help communicate with my team what our research goals are. Hope it can help you as well. Research Objective: This...
There are plenty of great UX Hypothesis formats out there. They helped me get started in using them and I am a huge advocate in making them part of your...
Curious about smartwatches, I decided to do some design research and asked what people liked or didn't like about their smartwatch. I got some pretty powerful statements: "I personally like...
(Image Credit: Gemma MacNaught) Personas can be a great tool to make sure your product and company is user-centered. These fictitious characters are created from data gathered while observing real customers. They are used...
The goal of this study was to change the way people think about a commodity product, the tire. We had to create a proprietary branded product that would generate higher...
While learning contextual research and ethnography, our first lesson was on seeing the big picture. One of our assignments was to learn to observe. We were tasked with being a...
