I'm a Design Leader of Digital Products & Remote Teams
Innovative product designer passionate about creating compelling, meaningful and delightful human moments through immersive interactive experiences.
Facilitate design thinking to enable
high-performing cross-functional teams in creating customer-centered products.
Creative problem-solving to distill complexity, inspire, make ideas tangible
and envision next-generation digital experiences.
Launched more than 20 apps, several of which were high-impact, large-scale applications from conception
to production. History of working on user-centric, data/KPI driven, B2B, B2C, enterprise, end-to-end cloud products, and
SaaS for mobile, web, TV, and consoles across multiple industries.
Responsive Online Game Platform. As the Design Lead/Head of Design for a small team that incubated a new casual gaming business, I managed the user experience and drove the end-to-end design of a consumer-facing immersive online interactive service. Through user-centric research, we developed a personalized, inclusive, and frictionless gaming experience that provided social connections, quick play options, immersive storytelling, and easy-to-follow tutorials, all while addressing the basic human needs of autonomy, competence, and relatedness for casual gamers with busy lives. We identified an opportunity to capitalize on an underexploited asset with high direct traffic, presenting the possibility of expanding into a new market, drawing in new customers, extending brand awareness, and enhancing customer engagement. To achieve this, we focused on redefining the website's user experience to increase engagement and successfully convert 4.9% of direct traffic into subscribers. In addition to establishing the design direction, I hired and managed agencies and a high-performing team, conducted user & market research, market analysis, and spearheaded the brand vision and identity.
ESPN+ App for iOS & Android. As a UX & Visual Designer, I was responsible for designing the iOS and Android apps for a direct-to-consumer subscription service that offered a seamless live sports viewing experience for fans. After Disney's majority share purchase of MLB/BAMTECH, I was part of the design team tasked with integrating a multi-sport purchasing and viewing experience into the ESPN App. Taking a mobile first approach, creating a design system that allowed for consistent implementation across multiple devices, designing and prototyping purchasing, upsell and free trial user flows, and implementing a picture-in-picture experience. Our design led to an incredible success, with 600k subscriptions within 48 hours and up to 2 million subscriptions in just 10 months after launch.
Sports Data Visualization Tool
Digital Transformation Platform for Manufacturing. As Lead Product Design & Development, I conducted market research for a digital
transformation start-up to define a go-to-market strategy that drove product
strategy. Identified the primary market and leveraged it as a gateway to expand
into other markets downstream to create a network effect. Proposed the reclassification and consolidation of their
products into a SaaS platform offering, and designed the platform to meet
customer needs and align with the company's goals. Additionally, I updated
branding, designed and build their website to better reflect the company's vision
Navigation AR Concept Design for Smart City
Showtime Anytime App for Xbox
GoPro App for iOS, Android, Apple TV & Playstation
Esports Streaming App for Apple & Fire TV
NBC Universal Channels; USA Now, Bravo Now, SyFy Now & Telemundo for Xbox. As the sole front-end developer, I converted designs into a fully functional and visually appealing application in C# for Xbox. To achieve this, I implemented the UI and motion design, collaborating closely with design to ensure that the application was user-friendly. Additionally, I produced documentation to guide the content development team in utilizing the template effectively, resulting in a consistent brand experience for users. Overall, my role was crucial in delivering a high-quality white-label application that provided an exceptional user experience.
Floor Intelligence Tool. As a Product Manager of User Experience, I led the design and development of a 3D solution project that improved efficiency and productivity. I managed the user experience from start to finish, defining the product roadmap and collaborating with cross-functional teams. I conducted user research to inform product strategies and tactics, and managed partnerships to ensure scalability. The result was a Logistics Digital Intelligent tool and data visualization tool that reduced processing time and reduced headcount, enabling smooth line balancing and reduced inventory for our first customer.
Blue Dot AR Wayfinding App
Lane Level Traffic Flow On-Board Unit
Live TV OTT Platform for Phone, Tablet, Web & TV devices