31 July

A Few Other Benefits to Personas

(Image Credit: Gemma MacNaught) Personas can be a great tool to make sure your product and company is user-centered. These fictitious characters are created from data gathered while observing real customers. They are used to help teams grasp who the user is they are designing or developing for so the product is more focused. However, personas shouldn’t just be […]

15 May

One Size Fits All Approach Towards Multiple Platforms

I’m a huge fan of building apps and websites matching the design pixel per pixel. This stems from the fact that I got into development being a designer first. When I first started designing websites we worried about all the different browsers and making sure the designed looked closely the same throughout all of them. […]