The goal of this study was to change the way people think about a commodity product, the tire. We had to create a proprietary branded product that would generate higher...
11Nov 2012
The goal of this study was to change the way people think about a commodity product, the tire. We had to create a proprietary branded product that would generate higher...
Currently learning methods for rapid visualization of ideas. We have been reading Kurt Hanks, Rapid Viz book. For the next 3 weeks we are to rapidly sketching 10 pages per...
Reading Edward de Bono's Lateral Thinking: Creativity Step by Step, one of the tools in his book is Plus, Minus, Interesting (PMI) which lets you identify pros and cons. Using...
While learning contextual research and ethnography, our first lesson was on seeing the big picture. One of our assignments was to learn to observe. We were tasked with being a...
