UX Hypothesis Format

There are plenty of great UX Hypothesis formats out there. They helped me get started in using them and I am a huge advocate in making them part of your design process. This is a format I came up with after using them that has worked great for me.

Customer Hypothesis

For [this type of users] who [have this need or are experiencing this problem], we believe [doing this in our product] will achieve [this outcome] and provide [this expected result as a way we can measure success]

Business Hypothesis

For [this department or company] who [has this business goal or are experiencing this problem], we believe [doing this in our product/creating this service] will achieve [this outcome] and provide [this expected result as a way we can measure success]