Augmented Reality Changing How We Consume

Posted by on Aug 13, 2015 in Grad Studies, Presentations | No Comments

During grad studies, we were tasked with presenting innovative ways we are currently consuming products and services, i.e. grocery stores reinventing shopping. I presented how augmented reality although not new, is changing consumer behavior in the way we can find services, the purchasing experience and how it contributes to the “zero moment of truth” (ZMOT).

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