Reading Edward de Bono’s Lateral Thinking: Creativity Step by Step, one of the tools in his book is Plus, Minus, Interesting (PMI) which lets you identify pros and cons. Using this tool, I developed the template below for a visual storytelling group exercise in which participants where instructed to share an experience. This was one of the activities I conducted during a facilitating creative thinking workshop. This template could be used as a method to gather service experience from a customers perspective. Read more about de Bono’s PMI method.
Download Template: Experience-PMI-Template