{"id":352,"date":"2015-07-31T17:11:38","date_gmt":"2015-07-31T17:11:38","guid":{"rendered":"http:\/\/lesliedesigns.com\/wp\/?p=352"},"modified":"2015-08-13T00:08:38","modified_gmt":"2015-08-13T00:08:38","slug":"a-few-benefits-to-personas","status":"publish","type":"post","link":"http:\/\/lesliedesigns.com\/wp\/blog\/2015\/07\/31\/a-few-benefits-to-personas\/","title":{"rendered":"A Few Other Benefits to Personas"},"content":{"rendered":"<a href=\"http:\/\/lesliedesigns.com\/wp\/wp-content\/uploads\/2015\/07\/03-persona-pile-opt.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-353 size-medium\" src=\"http:\/\/lesliedesigns.com\/wp\/wp-content\/uploads\/2015\/07\/03-persona-pile-opt-300x218.jpg\" alt=\"03-persona-pile-opt\" width=\"300\" height=\"218\" srcset=\"http:\/\/lesliedesigns.com\/wp\/wp-content\/uploads\/2015\/07\/03-persona-pile-opt-300x218.jpg 300w, http:\/\/lesliedesigns.com\/wp\/wp-content\/uploads\/2015\/07\/03-persona-pile-opt-1024x745.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\r\n\r\n(Image Credit: <a href=\"http:\/\/www.slideshare.net\/GemmaMacNaught\/gemma-macnaught-simplifying-personas-final-2\" target=\"_blank\" rel=\"nofollow\">Gemma MacNaught<\/a>)\r\n\r\nPersonas can be\u00a0a great tool\u00a0to make sure your product and company is user-centered.\u00a0These\u00a0fictitious characters are created from data gathered while observing real customers. They are used to help teams grasp who the user is they are designing or developing for so the product is more focused. However, personas shouldn\u2019t just be limited to teams but shared throughout the company specifically those that are business to consumer (B2C).\r\n\r\nOne key data gathered are actual customer quotes, this type of information, for example, would be useful to your marketing department. It can help them target their marketing and messaging to better speak to and be more impactful to your consumers. You can tailor a specific message, and placement to the right type of customer so your marketing dollars are more effective instead of a catch all scenario.\r\n\r\nIf you have a help desk department or customer service, they should be very well versed in your personas. While tracking their communications with customers, they should note what personas the customers may fall under. Here you can discover if your personas are right on track, if its time to revisit them\u00a0or if there maybe other personas you might have overlooked.","protected":false},"excerpt":{"rendered":"<p>(Image Credit: Gemma MacNaught) Personas can be\u00a0a great tool\u00a0to make sure your product and company is user-centered.\u00a0These\u00a0fictitious characters are created from data gathered while observing real customers. They are used to help teams grasp who the user is they are designing or developing for so the product is more focused. However, personas shouldn\u2019t just be [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,18,14],"tags":[],"_links":{"self":[{"href":"http:\/\/lesliedesigns.com\/wp\/wp-json\/wp\/v2\/posts\/352"}],"collection":[{"href":"http:\/\/lesliedesigns.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/lesliedesigns.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/lesliedesigns.com\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/lesliedesigns.com\/wp\/wp-json\/wp\/v2\/comments?post=352"}],"version-history":[{"count":3,"href":"http:\/\/lesliedesigns.com\/wp\/wp-json\/wp\/v2\/posts\/352\/revisions"}],"predecessor-version":[{"id":373,"href":"http:\/\/lesliedesigns.com\/wp\/wp-json\/wp\/v2\/posts\/352\/revisions\/373"}],"wp:attachment":[{"href":"http:\/\/lesliedesigns.com\/wp\/wp-json\/wp\/v2\/media?parent=352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/lesliedesigns.com\/wp\/wp-json\/wp\/v2\/categories?post=352"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/lesliedesigns.com\/wp\/wp-json\/wp\/v2\/tags?post=352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}