Project: Sports App
Role: UX Designer | UI Design | User Research
Devices: Android & iOS Mobile, Tablet, Web

  • Conducted users interviews to learn usage behavior, identify experience pain points and validate favoriting player feature, user understanding of what favoriting means and expectation
  • Identify cluster observations and insights from research to developed empathy map and used hooked model to identify the right problem to solve and guide the right solutions
  • Designed favoriting player, conceptualizing onboarding and video upsell experience

Goal: To conduct design research to validate features before using development resources

  • Autoadvance MobileApp Userflow
  • sbw1
  • sbw4