13 August

Augmented Reality Changing How We Consume

During grad studies, we were tasked with presenting innovative ways we are currently consuming products and services, i.e. grocery stores reinventing shopping. I presented how augmented reality although not new, is changing consumer behavior in the way we can find services, the purchasing experience and how it contributes to the “zero moment of truth” (ZMOT).

23 May

Customer Journey Map Template

Customer Journey Map Template

After researching for a customer journey map template and finding various types. I decided to take bits and pieces of each and create my own for my graduate final project. This is what I came up with. I’ve had a few people ask me for the template file. I created the original in keynote but […]

20 May

Grad Final Project Preview

Grad Final Project Preview

For our graduate final project we were tasked to work with real world business owners and apply our design management skills; research, identify opportunities and determine future trajectory according to the business owners goals.

17 May

SCAD 2013 Senior Poster

SCAD 2013 Senior Poster

For graduation, SCAD had seniors work on a poster highlighting some of the graduate work we did. It was then showcased at the departments graduation gathering for spectators to view. It was a really fun exercise that allowed us to get a glimpse at all the work done. Too bad we didn’t have enough space […]

20 February

Women in Tech Presentation

Women in Tech Presentation

Idea Visualization, taught us how to research and develop presentations to effectively summarize issues with the use of imagery. Here are a few screen captures of my graduate talk on Women In Technology.

20 February

Facilitating Creative Thinking

Facilitating Creative Thinking

Successful design managers need to be able to create the conditions for creative thinking and innovation within an organization composed of a wide variety of professionals, most of whom are not familiar with design thinking. In this course, we learned how to lead teams in envisioning new ideas and express themselves visually. Through a series […]

11 November

Reframing the Tire

Reframing the Tire

The goal of this study was to change the way people think about a commodity product, the tire. We had to create a proprietary branded product that would generate higher margins using a fictitious company’s new technology of colored rubber for tires.

15 September

Rapid Visualitzation

Rapid Visualitzation

Currently learning methods for rapid visualization of ideas. We have been reading Kurt Hanks, Rapid Viz book. For the next 3 weeks we are to rapidly sketching 10 pages per day with at least 5-10 object per page with proficiency and ease. Crazy!

18 February

Using Plus, Minus, Interesting in Telling an Experience

Using Plus, Minus, Interesting in Telling an Experience

Reading Edward de Bono’s Lateral Thinking: Creativity Step by Step, one of the tools in his book is Plus, Minus, Interesting (PMI) which lets you identify pros and cons. Using this tool, I developed the template below for a visual storytelling group exercise in which participants where instructed to share an experience. This was one […]

7 January

Observation Exercise

Observation Exercise

While learning contextual research and ethnography, our first lesson was on seeing the big picture. One of our assignments was to learn to observe. We were tasked with being a Fly on the Wall and documenting everything we saw. Here are a few screenshots of my observation exercise at a local SBUX.