During grad studies, we were tasked with presenting innovative ways we are currently consuming products and services, i.e. grocery stores reinventing shopping. I presented how augmented reality although not new, is changing consumer behavior in the way we can find services, the purchasing experience and how it contributes to the “zero moment of truth” (ZMOT).
After researching for a customer journey map template and finding various types. I decided to take bits and pieces of each and create my own for my graduate final project. This is what I came up with. I’ve had a few people ask me for the template file. I created the original in keynote but […]
For graduation, SCAD had seniors work on a poster highlighting some of the graduate work we did. It was then showcased at the departments graduation gathering for spectators to view. It was a really fun exercise that allowed us to get a glimpse at all the work done. Too bad we didn’t have enough space […]
Successful design managers need to be able to create the conditions for creative thinking and innovation within an organization composed of a wide variety of professionals, most of whom are not familiar with design thinking. In this course, we learned how to lead teams in envisioning new ideas and express themselves visually. Through a series […]
Reading Edward de Bono’s Lateral Thinking: Creativity Step by Step, one of the tools in his book is Plus, Minus, Interesting (PMI) which lets you identify pros and cons. Using this tool, I developed the template below for a visual storytelling group exercise in which participants where instructed to share an experience. This was one […]
While learning contextual research and ethnography, our first lesson was on seeing the big picture. One of our assignments was to learn to observe. We were tasked with being a Fly on the Wall and documenting everything we saw. Here are a few screenshots of my observation exercise at a local SBUX.